Ram, a division of Stellantis with its North American headquarters in Auburn Hills, today revealed its commercial for Sunday’s Super Bowl, which will feature actor Glen Powell (“Twisters,” “Hit Man,” and “Top Gun: Maverick”) in a truck-twisted version of the children’s fairy tale, “Goldilocks and the Three Bears.”
In “Uncle Glen’s” version of the classic story, he tells a high-octane adaptation to his real-life twin niece and nephew that includes Ram trucks, a fire-breathing dragon, jumping across active volcanoes and, in the end, does include actual (CGI) bears.
The 60-second commercial, “Drive Your Own Story,” can be viewed now across the Ram brand’s social media channels, including Facebook, Instagram, and YouTube.
Stellantis is the only automaker with commercials in the Big Game this year, with both Ram and Jeep brands making appearances.
“The wealth of Stellantis is the ability of our wide array of iconic brands to address any customer needs in their different life stages,” says Olivier Francois, brand CEO of Fiat, Abarth, and DS Automobiles and global chief marketing officer.
“So much so, we are a bit like Goldilocks. Our commercial acts as a metaphor through a classic fable that is deeply rooted in American culture, with our Ram trucks partner Glen Powell serving as our Goldilocks trying out our Ram 1500, Ram 2500 heavy duty, and the new Ramcharger 1500.”
Powell says he spent most of the “Twisters” shoot in a Ram truck and it just felt right.
“Being part of this Super Bowl spot feels like a natural continuation of my connection to a brand that has already brought me so much joy behind the wheel,” Powell says. “And to top it all off, one of my favorite filmmakers, the legendary David Leitch, brought his signature style to create something truly fun and action-packed. As if that wasn’t enough, I had the chance to play Uncle Glen alongside my real-life niece and nephew, Gwen and Witt, a role that hit close to home in the best way. In my family, the Super Bowl is more than just football, it’s about coming together and, yes, judging the commercials. Having my family in my first Super Bowl ad felt like the perfect way to bring everything full circle.”
“We wanted to take a classic tale and give it a bold, unexpected twist — just like the Ram brand does with every truck it builds,” says Director David Leitch. ”Glen Powell brings the perfect mix of charm, toughness and humor to our modern-day Goldilocks story, proving that the right truck isn’t too big or too small—it’s just right. This spot is all about adventure, capability and finding the perfect fit, with a little cinematic magic thrown in for good measure.”
Instead of Mama Bear, Papa Bear and Baby Bear with porridge options, the Ram version of the children’s bedtime story (soundtracked to Van Halen’s classic “Panama”) features Powell having the power to choose from, one, the 2025 Ram 1500 Ramcharger, two, the new heavy-duty Ram 2500 Rebel and, three, the new Ram 1500 RHO to take on his own adventures. Depending on his needs, he picks the one best suited for his story.
The one-minute film was directed by filmmaker David Leitch (Minted Content), known for global action hits, such as “Deadpool 2,” “John Wick,” and “Bullet Train.” An extended 90-second version of the film can be seen on the Ram brand’s YouTube channel.
Ram also is offering branded merchandise tied to the Big Game commercial to consumers, including plush/stuffed dragons and bears, T-shirts, hoodies, blankets, and even a dragon-wing hot sauce, all of which are available at RamTrucks.com.
The 2025 Ram 1500 Ramcharger will be available for orders in the second quarter of this year.
“Drive Your Own Story” was created by the Ram brand, in partnership with GSD&M and produced by Minted Content.
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, and ProMaster vans.
IN RELATED NEWS, Jeep has introduced the Jeep Wagoneer S Limited model, starting at a price of $66,995.
The new 2025 Jeep Wagoneer S Limited includes:
- A distinguishable black roof and mirror caps, low-profile exterior badging, 20-inch machined aluminum wheels, dual-pane panoramic sunroof and 10-way heated front seats
- Maximum usable screen space of more than 45 inches, best-in-class among EVs
- More than 170 standard safety and security features, including Drowsy Driver Alert
- Optional segment-exclusive front passenger screen, 920-watt McIntosh audio system, over-the-air Propulsion Boost Package (producing 600 horsepower; late availability) and Obsidian Appearance Package (late availability)
- The Limited trim also introduces a new Hydro Blue exterior color and Arctic Grey interior color
For more information, visit jeep.com/wagoneer-s.
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