Priority Health Launches Diabetes Prevention and Management Service


Grand Rapids-based healthcare plan provider Priority Health has launched a new participation and outcomes-based service called PriorityCares, which aims to help employers improve the health of employees diagnosed with pre-diabetes or diabetes.

Once employees are enrolled in Priority Health’s personal healthcare plan and the PriorityCares service, the company’s care management team works with each person and their doctor to develop a personalized plan and connect members to community-based resources, including certified diabetes education programs, to access financial rewards up to $320.

Members can earn the reward by completing an annual online assessment, maintaining healthy weight and blood pressure, being active, and visiting their doctor.

“On average, those with diabetes experience 2.3 times more in medical costs than those employees without diabetes,” says Marti Lolli, senior vice president of Commercial Markets for Priority Health. “…We’re confident this product will support employers in their effort to improve the health of their workforce while tackling the health care costs impacting their bottom-line.”

She says the company is focused on a three-pronged approach with PriorityCares that focuses on incentives, personalized nurse support, and technology.

Founded in 1985, Priority Health delivers health and disease management programs by working with physicians to improve healthcare outcomes and performance.

The company offers a portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.

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