Michigan Legacy Credit Union in Pontiac has unveiled a new strategic direction for its branch network that includes updated designs, new locations, and the introduction of video teller platforms. The prototype branch is expected to debut in fall 2020 at a new Flat Rock location, near the existing branch, which will be sold.
The video teller platform was developed by Utah-based Pop I/O, a retail banking and software services provider. Thompson Phelan Group of Anchorville has completed the re-design of the existing Warren branch at 31130 Ryan Road and will design the other new branches. The design was created in anticipation of the video teller platform adoption, which is slated to be installed in the Warren location in February. The Wyandotte branch will also be remodeled, with the platform added in September.
“The board of directors of the Michigan Legacy Credit Union has its eye on the future of credit union banking and fintech, and we believe the re-design of our branch network, which includes a smaller physical branch footprint but expanded online and shared banking services through our credit union network, puts us a step ahead,” says Carma Peters, president and CEO. “The addition of the video teller platform experience will allow us to redeploy our human capital to activities focused on direct member outreach and personal service.”
In addition to the new branch in Flat Rock, branches will be built in Pontiac, Highland, and Garden City, all near the existing branches they will replace. The existing branches are or will soon be listed for sale. The new branches are designed with a 1960s-era diner atmosphere.
“The design is a throwback to community gathering spots that will welcome members yet offer a high level of concierge type service,” Peters says. “At the same time, we have developed the technology to serve our owners on their mobile phones.”
In November, the credit union announced the Michigan Department of Insurance and Financial Services approved its request for an expanded field of membership. Effective Nov. 6, membership is open to anyone living, working, worshipping, attending school, or owning a business registered in the state. Previously, membership was limited to those meeting the criteria in Wayne, Oakland, Macomb, Monroe, or Livingston counties.
The credit union also announced a pet friendly policy and introduced its Community Connect program to deliver banking services in-person to its members at their offices or other business places.
The credit union has more than 20,000 members, and $211 million in deposits. It is a member-owned, not-for-profit financial cooperative.