Plymouth’s RoboTire Installs Advanced Automated Tire Changing System

RoboTire, a Plymouth-based robotics and automation company, announced a Discount Tire store in Fountain Hills, Ariz., is now the first Discount Tire location in North America to install and operate a RoboTire tire changing system.
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RoboTire's automated tire changing system is designed to take the wear and tear of repeated heavy lifting off the mechanic and onto the machine. // Courtesy of RoboTire
RoboTire’s automated tire changing system is designed to take the wear and tear of repeated heavy lifting off the mechanic and onto the machine. // Courtesy of RoboTire

RoboTire, a Plymouth-based robotics and automation company, announced a Discount Tire store in Fountain Hills, Ariz., is now the first Discount Tire location in North America to install and operate a RoboTire tire changing system.

“At Discount Tire, our priority is to continually innovate on the services we offer to give the best possible experience to our customers. We are excited to be the first to market in our space with RoboTire’s technology,” says Tom Williams, chief experience officer at Discount Tire.

“With our Discount Tire expert people operating RoboTire systems, we will make the workplace safer and the experience easier as we hope to continue to reduce customer wait times and take care of more and more customers.”

RoboTire installed the fourth generation of its tire changing system at the Discount Tire store. Systems from RoboTire, which are manufactured in the U.S., use machine learning, artificial intelligence, high-definition cameras, proprietary software, and advanced robotics to change four tires on a passenger vehicle in less than 25 minutes.

RoboTire can be integrated into tire shop operations, and RoboTire provides operator training for a service center’s current tire technicians. At Discount Tire, RoboTire systems will remove, lift, and install tire and wheel assemblies, helping to reduce technician injuries that can occur with repetitive heavy lifting. Discount Tire expert technicians will operate the systems and provide tire pressure monitoring and balancing services needed.

“Discount Tire has been a proven leader in the tire and wheel industry for more than 60 years. We are excited to expand our partnership with them to enhance safety and efficiency in their stores and help increase the number of customers that can be serviced on any given day,” says Victor Darolfi, founder and CEO of RoboTire. “RoboTire’s systems will drastically change how tire stores and service centers like Discount Tire approach changing tires, employee and vehicle safety, and customer satisfaction.”

Discount Tire is an investor in RoboTire, which closed its Series A funding in late 2021. RoboTire is ramping up manufacturing at its Plymouth headquarters and will be scaling the delivery of systems throughout North America in the coming months.

The Discount Tire store featuring a RoboTire system is located at 16745 E. Shea Blvd., Fountain Hills, Ariz. For more information, visit robotire.com.

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