Plymouth Township’s Alliance Franchise Brands has acquired RSVP Publications of Tampa, Fla., via its wholly owned subsidiary, Allegra Holdings. The deal will expand Alliance’s offerings, bringing it to more than 650 locations.
Alliance Franchise Brands is a leading marketing, print, and graphic communications company. RSVP Publications is a direct mail advertising company reaching more than 7 million homes in more than 70 U.S. metro markets.
RSVP Publications joins the Alliance Franchise Brands network that includes marketing and print providers Allegra Marketing Print Mail, Insty-Prints, KKP, and American Speedy Printing. Also in the Alliance Franchise Brans family are sign and graphics providers Image360, Signs By Tomorrow, and Signs Now.
“We think that there will be great synergies among our organizations,” says Mike Marcantonio, CEO of Alliance Franchise Brands.
“This is the right time and path for taking our franchise forward,” says Dave Tropf, founder of RSVP Publications. “Being part of the Alliance Franchise Brands network opens up new avenues of support and growth for our franchise members, making them even stronger advertising partners in their markets.”