PIXO in Royal Oak Scores Breakthrough in $250B Extended Reality Sector

PIXO, an extended reality (XR) solutions company in Royal Oak, on Tuesday launched a new platform that for the first time manages virtual reality (VR), augmented reality (AR), and mixed reality (MR) applications with a single, cloud-based system.
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PIXO's new Apex system
PIXO has launched a new platform that for the first time manages virtual reality (VR), augmented reality (AR), and mixed reality (MR) applications with a single, cloud-based system. / Photo courtesy of PIXO

PIXO, an extended reality (XR) solutions company in Royal Oak, on Tuesday launched a new platform that for the first time manages virtual reality (VR), augmented reality (AR), and mixed reality (MR) applications with a single, cloud-based system.

The new offering, called PIXO Apex, offers simplicity, flexibility, and ease of use, says Sean Hurwitz, founder and CEO of PIXO.

With PIXO Apex, organizations that need content can access a growing library of VR, AR, and MR titles, license what they want, then provision that content to a wide variety of popular XR headsets, including models from HP, Oculus, HTC, and Pico, as well as non-XR digital devices.

Organizations that already have content developed internally or by third parties, can also distribute and manage it simply by integrating those titles with the PIXO Apex platform’s web-based API.

Fortune magazine recently estimated the XR industry will grow to $250 billion by 2026, particularly in light of the need for more remote and virtual work, collaboration, and training solutions due to the COVID-19 pandemic. But that rapid growth has created its own challenges, says Hurwitz.

“PIXO Apex solves issues around content, hardware, and distribution on a global scale which have, up until now, held the industry back from reaching its full potential,” Hurwitz says, referencing common implementation hurdles he’s witnessed since his company first started developing virtual reality training solutions for business in 2016.

Once VR, AR, or MR titles are provisioned to devices, authenticated users can securely download experiences to tethered, head-mounted displays (HMDs) or directly to tetherless, standalone headsets without the need to individually sideload content. SCORM-compliant data, session duration, and other user metrics can be viewed in real-time on an organization’s reporting dashboard and can be integrated into a company’s existing learning management system, (LMS).

“Enterprise VR Training is an important space for us and why we invested in PIXO last year,” says Angelo Del Priore, a partner at HP Tech Ventures, the venture capital arm of HP Inc. “In PIXO, we see a company delivering compelling XR solutions to customers across industries like construction, manufacturing, energy, and public safety.”

By offering content, distribution, and management, PIXO Apex represents a complete, end-to-end, XR solution, offered on a monthly subscription basis.

Further, third-party XR developers can partner with PIXO to license and distribute their own content, and affiliates and associations can offer their members easy access to a library of curated, immersive learning experiences, particularly for industries where on-site, instructor-led training is often too difficult, dangerous, or expensive to conduct, particularly with the added complications of a post-COVID world.

“Apex makes XR for training, design, collaboration, and endless other uses more affordable and accessible to companies, developers, associations, and resellers, helping to grow the industry,” Hurwitz says. “XR provides more immersive, interactive, and meaningful experiences for everyone, especially those now entering the workforce, who have grown up along with this technology through gaming and entertainment. PIXO Apex is XR for the entire world.”

In Related News, PIXO will be part of the VR/AR Global Summit (virtual) from Sept. 16-18. For more information, visit pixovr.com.

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