A California-based company, Pieology Pizzeria, which operates 140 locations nationwide, will open a location in West Bloomfield Township on March 1, and plans to open an additional restaurant in Warren in mid-June. The company plans to have a total of seven locations throughout Michigan by the end of 2017, and 15 by the end of 2019.
With two area locations — Royal Oak and Ann Arbor (along with Grand Rapids) — Pieology Pizzeria allows pizza enthusiasts to pile on unlimited toppings for no additional cost.
Pieology franchise partner Todd Holden says the West Bloomfield location (7389 Orchard Lake Rd.) provided the company an opportunity to become further engaged with the community.
“We chose West Bloomfield for a handful of reasons. One of the staples of our brand is immersing ourselves in the community, and our group is centered around Detroit, so we’re always looking for places we can serve good food to good people,” he says. “The building itself is cool and unique, it actually has a rooftop patio, so in spring and summer that will be a great and different perspective for Michigan folks.”
Holden says the brand is currently growing “aggressively” and that Pieology has been well received in Michigan. Though they’re not a full-service establishment, he believes the restaurants’ commitment to customization, engagement, and customer service has keep pizza lovers coming back.