Detroit Venture Partners has invested in Campless.com, a data provider for sneaker collectors. As a result, the Philadelphia-based company will relocate its headquarters to One Campus Martius in downtown Detroit. Financial details of the investment were not disclosed.
“With Campless, Josh (Luber, company founder and CEO) has created a unique methodology and vision for using data to create products, communities, and businesses,” says Dan Gilbert, a managing partner at Detroit Venture Partners and founder and chairman of Quicken Loans.
“This presents unlimited possibilities, not only within the sneaker industry, but any business aware of the powerful role data plays in their industry. This is exactly the type of high-quality, innovative company that further positions Detroit as a thriving tech hub.”
Campless, founded in 2012, operates similarly to Kelley Blue Book by collecting, analyzing, and distributing data about the resale sneaker market rather than automobiles. Luber says consumers, businesses, and financial experts use the website, including investment firms focused on the retail footwear industry.
The 10-employee company has also launched a “Collections” feature, where customers can track the value of their shoes over time and compare their collections with other users. Sneakers on the website include Air Jordans, Air Maxs’, and the LeBron and Kobe series, among others.
Detroit Venture Partners have also invested in companies such as LevelEleven, a sales performance platform; Quikly, an online coupon company for short-term offers, who also moved its headquarters from Philadelphia to Detroit; and reach | influence, a retail analytics firm.