PGA Tour Champions and Ally Financial today announced a new event to be contested in Grand Blanc beginning next year. The Ally Challenge will debut from Sept. 10-16 at Warwick Hills Golf and Country Club, which hosted the Buick Open for 45 years through 2009. The tournament will feature a $2 million purse, with a three-year agreement in place through 2020.
The tour features many of the world’s top 50-and-over golfers, including Bernhard Langer, Colin Montgomerie, Joe Durant, Scott McCarron, Fred Funk, Vijay Singh, Tom Lehman, and Fred Couples.
“We are very proud to be bringing The Ally Challenge to Warwick Hills next fall, and to be part of the spirit and legacy of PGA TOUR Champions,” says Andrea Riley, Ally’s chief marketing and public relations officer. “Our sponsorship of this tournament not only brings an exciting sporting event to the area, but also reflects our deep commitment to doing right in our communities and making meaningful contributions to the places where we live and work.
“We’ve played a significant role in the revitalization of Detroit over the past decade, and with the debut of The Ally Challenge next fall, we’ll be extending those efforts and helping to also drive positive economic impacts in the communities of Flint and Grand Blanc.”
Headquartered in Detroit, Ally is a digital financial services company and offers financial products for consumers, businesses, automotive dealers, and corporate clients. The company also has an online bank offering deposits, credit card and home loan products, and full-service auto finance operations.
The Ally Challenge marks the sixth new event announced by PGA Tour Champions over the past two years, and becomes the newest staple on a schedule that currently features tournaments in four countries and 18 states.
The PGA Tour and its tournaments have donated more than $166 million to charitable causes in 2016, bringing the all-time total generated for charity to $2.5 billion since 1938. Net proceeds from the Ally Challenge will benefit one or more non-profit organizations in the greater Flint area.