Penske Rebrands Used Vehicle SuperCenters, Plans to Double in Size

Bloomfield Township-based Penske Automotive Group Inc. has announced it has rebranded its six used vehicle SuperCenters from CarSense to CarShop. The company also says it plans to expand its used vehicle operations.
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CarShop logo
Penske Automotive Group has rebranded its used vehicle SuperCenters as CarShop and plans to expand its used vehicle operations. // Image courtesy of Penske Automotive Group

Bloomfield Township-based Penske Automotive Group Inc. has announced it has rebranded its six used vehicle SuperCenters from CarSense to CarShop. The company also says it plans to expand its used vehicle operations.

The change brings the U.S. stores, located in Pennsylvania and New Jersey, in line with Penske Automotive’s 11 existing CarShop stores in the United Kingdom, making it a global brand.

“With this name change, we are taking the next step in the development of a global used vehicle SuperCenters brand,” says Roger Penske, CEO of Penske Automotive Group. “In 2020, the used vehicle SuperCenters sold over 50,000 used units and generated over $1 billion in revenue.

“By the end of 2023, our goal is to expand CarShop from 17 locations to 40, grow annual unit sales to 150,000, and increase revenue to $2.5 billion to $3.0 billion, more than doubling the size of the existing business while generating earnings before taxes of approximately $100 million.”

According to the company, CarShop offers high-quality vehicles with transparent, up-front, no-haggle pricing, and a money-back guarantee.

In addition, using the digital tools available on www.carshop.com, consumers shopping online can choose from thousands of vehicles, obtain customized, personalized payments on every vehicle, and schedule a home delivery for a seamless purchase experience completely online.

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