Peninsulas to Debut New Shop in Downtown Berkley on June 28

Peninsulas, a locally owned shop and design firm celebrating all things Michigan, is expanding with the purchase and renovation of a building located at 3171 12 Mile Rd. in Berkley, which is a few doors down from the current shop.
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Robert Jameson and Sherri Lawton Jameson are moving Peninsulas, a Michigan-centric shop, down Twelve Mile Road into a bigger space. // Courtesy of Peninsulas
Robert Jameson and Sherri Lawton Jameson are moving Peninsulas, a Michigan-centric shop, down Twelve Mile Road into a bigger space. // Courtesy of Peninsulas

Peninsulas, a locally owned shop and design firm celebrating all things Michigan, is expanding with the purchase and renovation of a building located at 3171 12 Mile Rd. in Berkley, which is a few doors down from the current shop.

The new location will open on June 28.

“Six years ago the people of Berkley welcomed us with open arms and have been unbelievably loyal and supportive ever since,” says Robert Jameson, co-owner of Peninsulas. “We can’t think of a better place to put down permanent roots and continue to celebrate all things Michigan from our curated collection.”

Jameson and his wife, Sherri Lawton Jameson, will open the new space after extensive renovations. The store will have an “Up North” look and feel with its original, but repainted, tile ceiling, vintage French doors, a 100-year-old antique store counter, and the Peninsulas shield on a brand new façade.

Peninsulas’ collection includes home goods, apparel, accessories, and gifts inspired by Michigan lakes and land. Most of the items are custom designed by Lawton Jameson and many are Michigan made. Lawton Jameson also creates proprietary Michigan-themed designs for a variety of businesses.

The Jamesons also operate a Peninsulas store at the top of the Tunnel of Trees in Cross Village (southwest of Mackinaw City) from May to October, plus online sales at ShopPeninsulas.com, and sales through wholesale partnerships at 75 locations around the state.

The company is one of only two vendors state-wide licensed to design and offer official Michigan State Parks, Trails, and Waterways merchandise. Ten percent of all sales directly support Michigan DNR programs.

“After leasing our former location, we decided to put down even more permanent roots in Berkley, with easy access for all our customers in the region,” says Jameson.

Jameson and Lawton Jameson are lifelong Michiganders who first opened Peninsulas in 2011. Prior to the launch, Jameson worked in the auto industry and now teaches at Detroit’s College for Creative Studies.

Lawton Jameson earned a bachelor’s degree from Kendall College of Art and Design in Grand Rapids and was an award-winning graphic designer for advertising agencies before assuming the creative leadership at Peninsulas.

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