Detroit-based Paralee Boyd Salon owner Dana White, believed to be the first African-American woman to franchise a salon business, will begin to expand in the fall. White plans to have 20 locations in two years, and 100 locations within five years.
The salon, named after White’s grandmother, Paralee Boyd, opened in 2012. Today, the company has locations in Southfield and Midtown Detroit.
The Paralee Boyd concept is based on teachings from White’s grandmother coupled with White’s process of lean manufacturing inspired by the auto industry. As a result, Paralee Boyd is able to operate as a walk-in only salon.
“We are changing how women with thick and curly hair view their time, their dollar, and themselves,” says White. “All of our future franchise locations will use our unique approach of collecting data to streamline the salon process, just like manufacturing businesses do.”
During the pandemic, Paralee Boyd earned the top prize in the 2020 Rocket Mortgage Detroit Demo Day, an annual pitch competition that invests over $1 million into Detroit-based, early-stage companies with an ambition to scale. Prior to Demo Day, White graduated from Goldman Sachs’ 10,000 Small Businesses program and is part of Ernst & Young’s Entrepreneur Access Network inaugural cohort.
“Dana’s vision and passion are second to none, and she is breaking new ground for Black women in the beauty industry,” says Asahi Pompey, president of the Goldman Sachs Foundation. “As a graduate of the Goldman Sachs 10,000 Small Businesses program, we are so proud of Paralee Boyd’s incredible growth.”
White says by the fall of 2021 Paralee Boyd will offer franchises in multiple locations throughout the United States including but not limited to, Washington, D.C., Chicago, Atlanta, New York, Los Angeles, Miami, and more.