Niles-based Paddletek in southwest Michigan has joined the newly created United Pickleball Paddles (UPP), a group of three pickleball equipment manufacturers that is part of Thirty-5 Capital in Chicago.
The goal of UPP, which is a subsidiary of Thirty-5’s United Pickleball Properties, is to produce the most modern pickleball gear possible.
“United Pickleball Properties’ mission is to advance the sport of pickleball, which includes our goal of developing the best paddles, apparel, and equipment for all players throughout the world, regardless of their skill and experience level,” says Ron Saslow, founder and managing partner of Thirty-5 Capital.
“This venture will accelerate the success of all three of these unique and important brands,” Saslow says. “We are also committed to add other strategically significant brands to the family – stay tuned.”
In addition to Paddletek, UPP consists of ProXR Pickleball and Boundless Pickleball. Thirty-5 Capital is a private equity firm focused on sports technology and innovation companies.
Combining multiple brands under one entity will allow Thirty-5 Capital to provide more choice for customers, while allowing for great efficiencies for manufacturing and distribution partners, the company says.
Paddletek has developed several design and engineering techniques as part of its efforts to craft “the most advanced paddles in the sport.”
“Becoming part of United Pickleball Paddles significantly augments our efforts to expand globally,” says Curtis Smith, CEO of Paddletek. “Not only do they have a considerable amount of experience in manufacturing and logistics, but their help supporting our growth and innovation will ensure we remain at the forefront of the pickleball industry well into the future. My wife Nanette and I are thrilled to be part of this dynamic team.”
