Overall Ford Sales Dip 3% in 2019, Truck Sales Up 9.1%

Ford Motor Co. in Dearborn today reported that its overall vehicle sales in 2019 dropped 3 percent to 2.3 million units compared to 2018 numbers, but its truck sales increased 9.1 percent from 1.1 million to 1.2 million units year over year.
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2020 F-150
Ford’s vehicle sales dropped 3 percent in 2019 while its truck sales increased 9.1 percent. Pictured is a 2020 F-150. // Photo courtesy of Ford

Ford Motor Co. in Dearborn today reported that its overall vehicle sales in 2019 dropped 3 percent to 2.3 million units compared to 2018 numbers, but its truck sales increased 9.1 percent from 1.1 million to 1.2 million units year over year.

In the fourth quarter, Ford sold 601,862 total vehicles (-1.3 percent), 330,075 of which were trucks (+15.9 percent). SUVs accounted for 208,387 (-4.1 percent) in the fourth quarter while cars totaled 63,400 (-41 percent).

The Ford F-Series was America’s best-selling pickup for the 43rd year, according to the automaker, while Ranger finished its best sales quarter since its reintroduction in early 2019. Ranger Q4 sales hit 33,059 and totaled 89,571 for the year.

Other Ford sales highlights include:

  • Ford van sales totaled 240,529 vehicles in 2019, a 10.5 percent gain.
  • Ford Expedition sales posted their best results in more than a decade, while EcoSport had its best sales year since launch.
  • Expedition sales accelerated in Q4 with a gain of 71.6 percent.
  • EcoSport reported gains of 19.1 percent for the year.
  • The Ford Mustang, saw a strong gain of 20.4 percent in the final quarter of the year on sales of 17,124 cars.
  • Lincoln SUVs had their best annual sales results since 2003 on sales of 87,893 SUVs.

“F-Series celebrates 43 years as the country’s favorite truck and 38 years as its overall vehicle, and Transit stood at the top of the van podium again,” says Mark LaNeve, vice president of U S. marketing, sales, and service for Ford. “We promised a winning portfolio and that’s what we’re delivering with more on the way, including Mustang Mach-E, an all-new F-150, and the return of Bronco.”

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