Orangetheory Fitness Continues Expansion in Metro Detroit and Michigan


Orangetheory Fitness, a national fitness company that offers one hour exercise classes led by a trained coach, plans to open new locations in Auburn Hills, East Lansing, and Kalamazoo by November, with up to four more sites planned down the road including possible facilities in Royal Oak and Detroit.

Current locations include Birmingham, Farmington Hills, Northville, Troy, Rochester Hills, Shelby Township, and Commerce Township.

As an area developer, Scott Marcus has Orangetheory rights to all of Michigan and is responsible for growing the brand statewide. He currently owns locations in Troy, Birmingham, Farmington Hills, and Northville.

“We have classes all day starting at 5 a.m. all the way to 8 p.m., and the classes change every single day, but they’re the same all day all across the country,” he says. “One of the great things about Orangetheory is any fitness level or age can come, we have members from 16 years old all the way up to 73 years old, so we can modify our exercises to accommodate different fitness levels or orthopedic injuries.”

Members can attend Orangetheory classes at any of the 750 locations nationwide, as well as eight countries. Workouts are focused on strength, power, and endurance and include combinations of treadmills, rowing machines, and circuit weight training such as TRX, dumbbells, and body weight exercises.

“It might be walking or running up a hill one day, then going to the rowers for 500 meters and then getting back on the treadmill,” Marcus says. “All of the workouts are designed by physiologists and there’s a rhyme and reason for what the workout is. We really go after what we call the orange effect, which is about reaching Exercise Post Oxygen Consumption (EPOC), which allows you to burn calories for the next 24 hours after you work out with us.”

Class sizes generally range from 15-30 people and more information can be found here.