Oakland Country’s ComForCare Rolls Out Private-duty Nursing

ComForCare Health Care Holdings, a home health care provider, is launching private-duty nursing.

Home health care provider ComForCare Health Care Holdings, which has franchise offices in Rochester Hills and Pontiac, is rolling out private-duty nursing across its franchise system.

The move is part of ComForCare’s strategic plan to add programs across the health care continuum to serve older adults in a more holistic way, and is the latest in a series of developments that will allow for a more continual transition of care without disrupting the client’s lifestyle at home.

Currently 13 percent of ComForCare’s nearly 200 offices nationwide offer private-duty nursing, and those services are being met with rapidly increasing demand in those markets and across the system. Now, with a formal program in place, ComForCare’s goal over the next three to five years is to have every office obtain the infrastructure and accreditation to offer home care and private-duty nursing to its clients.

“Private-duty nursing is the future of our business,” says Steve Greenbaum, CEO of ComForCare and At Your Side Home Care. “We are aligning home care with the processes and standards of certified home health agencies to elevate the level of care we can provide our clients and broaden the reach and impact of much-needed services.

“Our goal remains to provide our clients with high-quality care and to help them live their best life possible. This is one of those bold initiatives that will not only improve that experience and those services, but will also allow our franchise locations to serve a wider client population across U.S. and Canada in the months and years ahead.”