Bloomfield Hills’ NuSoft, which offers artificial intelligence solutions, has added a digital marketing strategy and transformation practice.
The practice’s focus will be to leverage the company’s data and artificial intelligence expertise to design and implement digital customer experiences and improved engagement; help sales and marketing clients fuse their go-to-market strategies into a single data-driven strategy that is enabled by a comprehensive MarTech stack; and allow marketing, sales, and services to be tracked and reported.
Colby Renton will lead the new practice.
“(Renton) comes to us with unparalleled experience in digital marketing transformation and change management consulting,” says Jason Wickman, vice president of sales and marketing. “These skillsets together enable her to devise and execute transformational strategies to help her global clients evolve in the digital marketplace.
“Now, more than ever, marketing and sales leaders need a digital strategy that aligns marketing investments with desired business outcomes to enhance competitiveness. Our expanded capability to help organizations create a connected lead-to-loyalty strategy fills a significant growing market void.”
NuSoft was founded in 1994.