Novi’s Shyft Group to Showcase Growing Product Portfolio at Virtual Work Truck Show

The Shyft Group, the Novi-based specialty commercial vehicle manufacturer, will display its newest and most popular products during next week’s virtual Work Truck Week 21 (WTW21) trade show.
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Shyft's Utilimaster Trademaster specialty service truck
Shyft Group’s Utilimaster Trademaster specialty service truck will be on display at next week’s virtual Work Truck Week show. // Photo courtesy of The Shyft Group

The Shyft Group, the Novi-based specialty commercial vehicle manufacturer, will display its newest and most popular products during next week’s virtual Work Truck Week 21 (WTW21) trade show.

Presented by the Association for the Work Truck Industry (NTEA), March 8-12, WTW21 allows industry professionals to share the latest information on work trucks, equipment, and accessory products. The Shyft Group says it will connect with customers, dealers, upfitters, and suppliers with a full virtual booth with one-on-one sales team availability.

The Shyft Group’s WTW21 display will feature the following products including:

Utilimaster: The brand will feature the Velocity M3 parcel delivery vehicle. Introduced as a prototype in 2020, the Velocity M3 is now production-ready and features enhanced safety technologies and optimized ergonomics designed to shave time from each delivery stop. Utilimaster also will display its newly redeveloped Trademaster specialty service body, which features a standing-height cargo workspace accessible through the truck cab, Utiliplate construction, and customized tool and accessory storage. The Trademaster can be mounted on a variety of Ford Motor Co. and General Motors Co. chassis and is designed to keep professionals comfortable and productive.

Royal Truck Body: The West Coast manufacturer will showcase its 11-foot-long by 46-inch-tall Royal Severe Duty Body. Featuring more standard options than competing bodies, this Severe Duty includes open-top lids dressed in aluminum diamond plate, a stainless-steel tailgate guard, and a heavy-duty Class III recessed rear bumper.

DuraMag: This brand will showcase its S-Series Service Body. Featuring a fully welded, all-aluminum body build, the S-Series is powder coated to withstand the rigors of any job site and climate.

NTEA represents more than 2,100 companies that manufacture, distribute, install, sell, and repair commercial trucks, truck bodies, truck equipment, trailers, and accessories. The WTW21 exhibit platform connects work truck industry professionals and the commercial vehicle community, and provides product news, market trends, and operational insights.

“From parcel delivery upfit walk-in vans to utility trucks, spanning traditional combustion to EV propulsion, our ability to build across GVWR Classes 1-7 is redefining the purpose-built vehicle market,” says Daryl Adams, president and CEO of The Shyft Group. “This year’s virtual exhibit gives us the unique ability to present more vehicles and make far reaching connections.”

Anyone interested in attending the show can resister here.

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