Novi’s Franzese to Offer Gelato, Pasta Mix for KitchenAid Stand Mixer


Novi-based Franzese, a developer of food products, has created new gelato and pasta mix product lines specifically for Benton Harbor-based KitchenAid’s ice cream maker and pasta maker attachments for its stand mixer.

“We want to fit real food into real lives,” says Paolo Franzese, CEO of Franzese. “Cooks of all levels can get excited about exploring new ways to prepare their favorite foods.”

Franzese says both mixes can be prepared in fewer than 11 minutes, and are made with non-synthetic ingredients. Gelato flavors include salted caramel, chocolate, lemon, pumpkin spice, strawberry, and vanilla. He says the classic egg, whole wheat, garlic and parsley, and spinach pasta mixes are produced in the U.S. with flour that has been imported from Italy.

“Whether just starting out with these attachments or looking for an even faster way to get great results, KitchenAid stand mixer owners now have an alternative to making gelato and pasta completely from scratch,” says Michael Huie, a spokesman for KitchenAid.

Huie says the gelato and pasta mixes will hit specialty retailer shelves on Sept. 1. The gelato mix will cost nearly $15, while the pasta mix price has not been released. One gelato box contains two batches of gelato (about three pints each), while the pasta box contains a single batch, enough to make one pound of pasta.

KitchenAid stand mixers range in price from about $350 to more than $1,000.

Franzese, founded in 2011, also offers mixes for hot chocolate, cookies, pound cake, and brownies, among others. Franzese Italian Hot Chocolate is served and sold in Nordstrom Cafes and E-bars throughout the U.S. and Canada.

Last week, KitchenAid unveiled a new, smaller stand mixer that is suited to limited counter space.