North America’s Largest Automation Show Will Move to Detroit in 2021

Automate, North America’s largest showcase automation trade show, is moving to Detroit’s Cobo Center May 17-20, 2021.
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Automate Show and Conference
The Automate Show and Conference, an automation trade show, is moving to Detroit’s Cobo Center in 2021. // Photo courtesy of the Automate Show and Conference

Automate, North America’s largest showcase automation trade show, is moving to Detroit’s Cobo Center May 17-20, 2021.

The biennial Automate Show and Conference, which has been sharing space with the Promat show in Chicago’s McCormick Place since 2011, has grown to more than 500 exhibitors, over 20,000 attendees, and 1,000 paid conference registrants.

“To continue our rapid growth, and better meet the needs of our exhibitors who look to Automate to reach new potential customers, we’ve decided that now is the right time to move Automate to its own location and Detroit is an ideal fit,” says Jeff Burnstein, president of the Association for Advancing Automation (A3), the show’s organizer.

“Detroit is turning into the next major technology hub in the United States. This is an exciting change for us and our exhibitors, allowing Automate to expand in size and technology scope as the automation industry continues its steady growth.”

Over the last few years, studies from the Brookings Institution have rated Detroit No. 4 on a list of the country’s hubs for advanced technology employment, with nearly 15 percent of the workforce in the Detroit-Warren-Dearborn area working in areas such as research and development and engineering. Though known as a traditional automotive hub, the region is growing in other industries such as aerospace, logistics, and advanced mobility.

“We’re very excited that Automate will be moving to Detroit in 2021,” says Mike Cicco, president and CEO of Rochester Hills’ FANUC America, a leading supplier of robotics and automation. “Automate’s move to Detroit is evidence that Michigan is quickly regaining its strength as a manufacturing and technology powerhouse, and we’re proud that our headquarters has been in the Detroit Metro area since 1982.”

Larry Alexander, president and CEO of the Detroit Metro Convention and Visitors Bureau, says, “Automate makes sense for a region whose future success is dependent on new technology improvements and automation for the making and delivering of products and services. Our hospitality community will roll out the welcome mat in our vibrant city for the 20,000-plus attendees of Automate.”

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