Nissan today unveiled the 2016 Titan XD, which incorporates heavy-duty capabilities in a light-duty design, at the North American International Auto Show in Detroit.
Nissan officials say the pickup creates “a new class of pickup” by offering a maximum towing capacity of more than 12,000 pounds and maximum payload of 2,000 pounds — performance typical of today’s heavy-duty models — while featuring the fuel-efficiency and affordability of half-ton pickups.
“The full-size pickup segment in North America is a market where Nissan sees an unmet need — the towing and hauling power of a heavy-duty with the drivability and comfort of a light-duty,” says Fred Diaz, spokesman for Nissan North America. “Nissan is coming back into the market full-force with this new Titan XD. We think that full-size truck buyers are going to take notice."
The truck’s Cummins 5.0L V8 Turbo Diesel produces 310 horsepower and 555 pound-feet of torque. Future engine options will include a new gasoline V8 and an advanced gasoline V6.
The Titan was developed with core Nissan planning, design, engineering, and manufacturing teams contributing from Tennessee, California, Michigan, Arizona, and Mississippi, and underscores the automaker’s commitment to North American production, says Carlos Ghosn, Nissan’s president and CEO.
Ghosn notes that Nissan has invested more than $5 billion in the United States in the past five years and has moved manufacturing for several models from overseas to North America.
“Our operations, our network of partners, and – most importantly – our products are stronger than ever,” Ghosn says. “Nissan is targeting 10 percent market share in the U.S. And the all-new Titan is a key part of our growth strategy."
The first of the new Titan models, the 2016 Titan XD Crew Cab, is projected to go on sale in late 2015.