Troy-based J.D Power and NielsenIQ, a global consumer measurement firm in Chicago, are launching a multinational alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, southeast Asia, and the Middle East.
The partnership with draw on the market presence of NielsenIQ and the industry expertise of J.D. Power. The alliance will feature J.D. Power benchmark automotive studies complemented by NielsenIQ’s digital and technology-based platforms and value-added services like social listening analysis.
Combining NielsenIQ and J.D. Power capabilities will allow automotive sector clients to strategize for the future based on data-driven tools and insights, according to the companies.
As the global economy recovers from the pandemic, data-driven decision-making will become more important than ever, the companies say. Access to accurate data, analytics, and trends in consumer behavior will help decision-makers understand consumers’ wants and needs, and produce vehicles that are proven to be in demand.
“In today’s agile world, a key vision of NielsenIQ is to create the best alliances that deliver an unmatched value proposition to clients by combining our unique offerings with the best the external world has to offer,” says Prasun Basu, global head of strategic alliances and new verticals at NielsenIQ. “We are thrilled that NielsenIQ and J.D. Power, two best-in-class trusted global leaders, have come together to offer that outstanding combination of client advisory and market understanding with expertise in the automotive sector through syndication.”
NielsenIQ provides complete and unbiased views of consumer behavior, globally. Powered by a consumer data platform and fueled by analytic capabilities, NielsenIQ enables decision-making for the world’s leading consumer goods companies and retailers.
“J.D. Power data, analytics, and benchmark studies are the industry standard for much of the world, and this alliance will allow global OEMs to use one structure for benchmarking and apply it to all the markets where they operate,” says Doug Betts, president of Global Automotive at J.D. Power. “This will drive efficiency to the structure and organization for improvement of product and service for their customers. NielsenIQ’s strong presence makes it the best possible teammate to bring this service into these markets.”
The NielsenIQ Consumer Insights team, led by Joe Ellis, global head of the automotive, tech, telco, and finance verticals, will manage in-market activities, including sales, servicing, data collection and quality control. The integration of NielsenIQ’s local presence, and robust on-the-ground processes with J.D. Power’s global approach of benchmarking automotive quality, service, and sales will provide transformative data and insights to future-proof clients.