Newly Consolidated Dodge Brand Unveils 2015 Challenger


In the two weeks since Fiat Chrysler Automobiles announced that Chrysler’s SRT high-performance line (Street & Racing Technology) would be consolidated under the Dodge brand, the automaker is revving on the redline with today’s release of the 2015 Dodge Challenger SRT and 2015 Dodge Challenger SRT Hellcat.

The Dodge Challenger SRT Hellcat features a Hellcat supercharged 6.2-liter HEMI V-8 that generates 600-plus horsepower — the highest of any V-8 engine in Chrysler Group’s history.

“The new 2015 Dodge Challenger SRT Hellcat is the ultimate performance muscle car,” says Tim Kuniskis, president and CEO of Dodge Brand at Chrysler Group. “Dodge is the mainstream performance brand, and now combined with SRT, we are able to unleash a true GT car with an all-new driver-focused interior and the TorqueFlite eight-speed transmission combined with the most powerful V-8 Chrysler has ever produced.”

In addition to the supercharged Hemi V-8 in the Challenger SRT Hellcat, the new 2015 Dodge Challenger SRT model features a 392 Hemi V-8 with 485 horsepower.

The 2015 Dodge Challenger SRT coupes will be built at the Brampton Assembly plant in Ontario, with production scheduled to begin in the third quarter of this year.

IN OTHER AUTOMOTIVE NEWS, 79 percent of automotive CEOs believe that technological advances will transform the business in the next five years, according to PricewaterhouseCoopers’ 17th Annual Global CEO Survey. In addition, 57 percent of automotive CEOs currently have a program under way or completed to implement a change around technology investments.

“From the purchasing process and ownership experience to in-vehicle infotainment and fuel-efficiency expectations, technological advancements are radically changing the automotive industry,” says Rick Hanna, PwC’s global automotive leader. “Technology is playing a growing role within company operations and future growth. Beyond the customer, automotive CEOs are betting on advancements in technology when managing their supply chains, driving innovation, developing integrated infrastructure models, and attracting talent.”

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