New Technology Helps Michigan Real Estate Companies Manage Data Entry


Two of Michigan’s largest real estate companies, Realcomp II and Real Estate One, have signed agreements with Fraser-based zipLogix to assist agents in accessing account information and quickly and accurately add listing data to their transactions.

“We make it a point to stay abreast of new technology that will help our associates save time and focus on what’s important for their business,” says Jodi Dines, chief information officer of Real Estate One. “Purchasing (the new programs) for our agents enables them to quickly and accurately add listing information to their transactions without having to go through the hassle of retyping information.”

Realcomp’s CEO Karen Kage agrees, calling time a “precious commodity” for all involved during the transaction process.

Members of Realcomp may purchase an annual subscription to access the platform, while Real Estate One has agreed to provide its associates with access at no cost, both allowing more real estate agents and brokers throughout Michigan to reduce data-entry errors during the transaction process.

The new technology programs allow users to import or push listing data from the multiple listing service (MLS) provider directly into a transaction, while another program enables agents to access their accounts while signed into their MLS account, delivering a more convenient, streamlined user experience.

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