New Ram 1500 Built to Serve EMS Model Honors First Responders

The Ram brand of Auburn Hills’ Stellantis today unveiled the second version of its Built to Serve limited-edition models geared toward first-responder services — the Emergency Medical Service (EMS) model.
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The latest Ram “Built to Serve” model — the Emergency Medical Service (EMS) — is the second version of the truck to honor first responders. // Courtesy of Ram
The latest Ram “Built to Serve” model — the Emergency Medical Service (EMS) — is the second version of the truck to honor first responders. // Courtesy of Ram

The Ram brand of Auburn Hills’ Stellantis today unveiled the second version of its Built to Serve limited-edition models geared toward first-responder services — the Emergency Medical Service (EMS) model.

This latest Built to Serve model honors the frontline heroes who provide emergency medical services and save lives every day. Production of the Ram 1500 Built to Serve EMS model will begin at the Sterling Heights Assembly Plant in the fourth quarter of 2022.

“The Ram 1500 Built to Serve EMS edition is our way of honoring and expressing deep gratitude to the frontline heroes who serve or have served our country,” says Mike Koval Jr., CEO of the Ram brand for Stellantis. “At Ram, we are pleased to recognize the important work emergency medical service workers provide to their communities every day.”

The Ram 1500 Built to Serve EMS edition is offered in two exterior paint colors designed to evoke the spirit, mission and history of that service — Hydro Blue and Bright White exterior colors, with a black interior with blue accent stitching.

Ram trucks feature other unique interior and exterior features that set them apart, including a United States flag and a Built to Serve decal on each of the rear quarter panels.

Ram’s Built to Serve trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels with a Technical Gray finish. Body-color wheel flares also accent the exterior. Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

Inside, these Built to Serve trucks represent each of the three main emergency services, accented with unique, corresponding color stitching. The second installment of the second phase of Built to Serve trucks offers a blue accent stitching.

The new Ram models also come with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel to display the owner’s first responder agency. Customers can apply their own patches – flags, name tapes, or slogans. Front seat-back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

Ram 1500 Built to Serve editions also feature:

  • Built to Serve instrument panel badge
  • Deeply bolstered performance cloth and premium vinyl Sport seats
  • Black Onyx Chrome interior trim
  • All-weather rubber slush mats
  • Lockable console storage (optional)

Ram 1500 Built to Serve models are loaded with 4×4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

Packages for Ram Built to Serve editions are available on Big Horn/Lone Star Crew Cab models and in 3.6-liter Pentastar V-6 and 5.7-liter eTorque and non-eTorque V-8 powertrains.

Ram 1500 Built to Serve models have a manufacturer’s suggested retail price (MSRP) of $54,915, plus $1,895 destination. They go on sale in the fourth quarter.

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