Vin Solutions from Cox Automotive has become a data integration partner with the FordDirect CRM Choice program.
Atlanta-based Cox Automotive is one of the world’s largest automotive services and technology providers. It tailors solutions for car shoppers, auto manufacturers, dealers, lenders, and fleets.
FordDirect, headquartered in Dearborn, provides digital marketing and advertising solutions exclusively to Ford and Lincoln dealers.
Under the new program, Ford and Lincoln brand dealers will be able to directly access FordDirect data within VinSolutions CRM to help maximize sales and optimize leads. The integrations will include elements such as inventory, incentives, and private offers.
“We are very excited for our Ford dealers and Lincoln retailers who are currently utilizing the VinSolutions CRM,” says Dean Stoneley, CEO of FordDirect. “We know our integrations will add significant benefits.”
Cox Automotive showcased VinSolutions CRM at the recent 2024 NADA Show in Las Vegas.
“The Cox Automotive and FordDirect relationship benefits Ford dealers and Lincoln retailers,” says Tracy Noonan Fred, senior vice president of dealer solutions at Cox Automotive. “The result is better experiences for the consumer and for Ford dealers and Lincoln retailers.”
