LawnGuru, a lawn care company in metro Detroit, has launched an app that allows customers to schedule near immediate service much like Uber or Lyft.
“Originally, we based the idea on starting a franchise, but later (business partner) Skye (Durrant) came up with the idea of an app,” says Brandon Bertrang, co-founder and CEO of LawnGuru. “It provides users with the buying experience they have come to expect in this day and age.”
Bertrang and Durrant spent six months designing the platform. After downloading the app, users search for their home address on the map. They then map out the size of their yard by dropping pins.
The map also allows users to see lawn service trucks that are presently working in their area. They then send out a request, which will immediately notify a lawn professional. Any requests made before 3 p.m. will be served that day.
“While (service providers) are driving around on their own time, they can fill in the gaps on their schedules,” Bertrang says. “We are providing them with the opportunity to make instant cash flow.”
He adds lawn care professionals in the system undergo a background check and are both self-insured and insured by LawnGuru. Their equipment is also verified and approved.
Services are now offered in Milford, Brighton, South Lyon, Northville, Novi, Plymouth, and Walled Lake, but the company is looking to expand into more cities in the region within the next few weeks.
LawnGuru is available for iPhone users, and an Android model is in the works. The company has about 600 users. For more information, visit 800lawnguru.com.