New Holland Spirits in Grand Rapids Launches Lake Life Vodka Brand, New Summer Cocktail

Inspired by Michigan’s connection to its inland lakes and the Great Lakes, New Holland Spirits of Holland is introducing a new brand called Lake Life Vodka.
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Lake Life Vodka
New Holland Spirits has introduced its Lake Life Vodka brand. // Photo courtesy of New Holland Spirits

Inspired by Michigan’s connection to its inland lakes and the Great Lakes, New Holland Spirits of Holland is introducing a new brand called Lake Life Vodka.

According to its maker, the new vodka features a smooth entry with subtle sweetness, followed by hints of spice, and finishes crisp, clean and quick. Lake Life Vodka joins New Holland’s existing selection of spirits consisting of gin, rum, whiskey, bourbon, and canned cocktails.

It is available at grocers and select independent retailers throughout the state at a suggested retail price of $19.99 per 750 milliliter bottle.

“Lake Life stands on its own in the vodka category while keeping true to our craft roots,” says Brad Kamphuis, director of distillery operations at New Holland Brewing Co. “We’re proud to distill in Michigan and have bottled the feeling that arises on Friday afternoon when heading out for a weekend at the lake. We wanted to create a vodka for locals that truly goes hand in hand with beach and boat excursions.”

To accompany the release of its new vodka, New Holland offers a recipe for what it hopes will become the new official drink of summer, Lake Life Lemonade. It consists of 1 oz. of Lake Life Vodka, 1 oz. of orange liqueur, 1 oz. of lemon juice, 1 oz. of simple syrup, shaken and strained over ice into a Collins glass, and topped with carbonated soda.

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