New Holland Brewing Co. and Pabst Brewing Co. are teaming up to make craft beer more accessible. The two companies have announced a long-term partnership agreement, which will focus on the national distribution and sales of New Holland’s full portfolio of craft beer.
“This partnership allows us to distribute our beer brands to more consumers throughout the country by leveraging PBC’s robust sales and distribution platform,” says Brett Vanderkamp, New Holland’s founder and president. “Pabst’s management of our wholesale network will help us accelerate growth and drive success at the shelf.”
When the partnership takes effect first quarter 2017, PBC’s sales force will incorporate all of New Holland’s beers to their high-end portfolio and sell them to wholesalers nationwide. New Holland will remain independent and continue managing all of its business operations and functions going into its 20th year of business. All their beers will continue to be brewed in Holland, including their famous Dragon’s Milk year-round bourbon-barreled stout, which will help it become a truly “unlimited release.”
The partnership also allows PBC to increase its varied product offerings and strengthen the company’s participation in the craft beer segment.
“We are thrilled to be working with Brett and New Holland,” says Eugene Kashper, PBC chairman. “Brett is a passionate brand owner who knows his business. He is programmed with the DNA of New Holland’s brands and is committed to using our platform’s capabilities to maximize success. This is a true long-term partnership on both sides.”