New Ford Bronco Sport Victorious at 1,200-mile Off-road Rebelle Rally

All three of Ford Motor Co.’s new Bronco Sport entries in the prestigious Rebelle Rally finished the event, with professional driver Shelby Hall and navigator Penny Dale taking first place in the X-Cross class category.
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Ford Bronco Sport at Rebelle Rally
All three of the Bronco Sport entries in the Rebelle Rally finished the event with Shelby Hall and Penny Dale taking first place in the X-Cross class category. // Photo courtesy of Ford Motor Co.

All three of Ford Motor Co.’s new Bronco Sport entries in the prestigious Rebelle Rally finished the event, with professional driver Shelby Hall and navigator Penny Dale taking first place in the X-Cross class category.

Novice off-roaders and Ford Bronco marketing team members Jovina Young and Erica Martin finished fifth. Competing in a third Bronco Sport, enthusiasts Elana Scherr and Betsy Anderson were close behind in sixth place.

The Rebelle Rally is a grueling week-long adventure that requires contestants to cover 1,200 miles of desert terrain. In lieu of electronic GPS mapping, teams rely on old-school compass-and-map navigation to reach designated checkpoints along the way.

This year marked the fifth running of the Rebelle Rally, an all-women off-road event that begins near Lake Tahoe in Nevada and ends at Imperial Sand Dunes in California. The event is designed to blend serious off-road competition with the ultimate road trip.

“Just finishing Rebelle is an impressive feat — we’re proud of all three Bronco Sport teams,” says Mark Grueber, brand marketing manager for Bronco at Ford. “The results really underscore that Bronco Sport delivers, both for seasoned pros and off-road novices. All of these women embody what Built Wild stands for, and the first-place finish by Shelby and Penny helps establish this all-new vehicle as the Bronco of small SUVs.”

The all-new Bronco Sport goes on sale later this year. For more information, visit here.

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