New DIALOGDIRECT in Highland Park Creates $200M Powerhouse


Glencoe Capital’s Michigan Opportunities Fund in Birmingham made a significant investment Thursday in Troy-based Dialogue Marketing, which, when combined with two other metro Detroit firms, will be called DIALOGDIRECT. The combined entity, to be based in Highland Park, merges Glencoe’s existing marketing partners, Budco and NOVO 1, with Dialogue Marketing.

The new DIALOGDIRECT brand will provide end-to-end customer experience solutions for organizations, including numerous Fortune 500 companies, among their business, consumer, and employee audiences.

“Based upon their similar cultures and industry vertical expertise, we are confident that (DIALOGDIRECT) will quickly demonstrate expanded service potential to both existing and new clients,” says Doug Kearney, principal of Glencoe Capital.

Considering Dialogue Marketing’s background in customer engagement services, Kearney says the deal “increases capacity, enhances capabilities, and provides additional competitive differentiation for our company, particularly in the areas of big data, predictive analytics, and social media.”

The management teams of the companies will remain in place, with Ron Risher serving as executive chairman and CEO of DIALOGDIRECT, located at the northwest corner of I-75 and the Davison Freeway (and just east of Henry Ford’s Model T Plant at Woodward and Manchester).

“DIALOGDIRECT creates a one-source provider for companies looking to build their brands with processes that deliver a more effective and integrated customer experience, playing to the strengths of today’s mix of online and traditional service channels,” Risher says.

Combined, the companies generate more than $200 million in annual revenue and total 4,100 employees at 12 facilities in the U.S., and one in Costa Rica that serves the Latin America market.

Terms of the transactions were not disclosed.