Individual investors own more than $9 trillion in stocks through online brokerage accounts – predominantly brands and companies they know and shop – yet brand-loyal shareholders are largely invisible to the public companies they own.
To bridge the gap, TiiCKER Inc. in Detroit today launched an intelligent software platform that engages, verifies, and rewards individual investors through integrated content, stock perks, and zero-commission trading.
In addition, publicly traded companies gain new access to the high-potential demographic hidden in their retail shareholder base with the new platform.
Simply stated, Detroit-based TiiCKER reinvents how individual investors are rewarded for brand loyalty and creates a new, high-affinity audience to the product marketing mix: Shareholders.
“After decades of advising public companies on how to engage the investment community, we recognized the individual investor was the best kind of shareholder – loyal to the brand and to management and long-term focused – but they were also the hardest and most expensive to reach,” says TiiCKER founder Jeff Lambert, CEO of Lambert, a public relations, investor relations, and public affairs firm with offices in Detroit, Lansing, Grand Rapids, and New York City.
“Likewise, retail investor outreach was unmeasurable and siloed in finance or investor relations, far off the radar of the CMO. We created TiiCKER specifically to convert the 56 million retail investors in the U.S. to consumers, while transforming consumers into shareholders in the brands they love.”
TiiCKER’s online community brings individual investors and public companies together in generating content to help investors discover and invest in the brands they buy every day. Many brands give perks to shareholders, such as discounts on products and services, yet many investors are unaware that these perks even exist.
In addition, companies and brands market their products to a wide range of affinity groups and target audiences, but rarely offer promotions and discounts to shareholders because “street name” brokerage accounts make these individuals hard to reach.
The awareness gap, coupled with the complex process for shareholder verification, also led many companies to just give up on shareholder perks. TiiCKER bridges the gaps by verifying a company’s shareholders and automatically provides redeemable stock perks.
In addition, the company states it will drive user loyalty through intelligent software design that makes it easy for brands to regularly connect directly with individual investors and market to them, creating ongoing awareness of available perks.
“People literally live, wear, and eat the brands on TiiCKER, and their stock portfolio is a reflection of their interests and experiences,” says Lambert. “We’re here to help individuals discover and strengthen their connection to these brands and to give public companies a way to measure and maximize the lifetime value of their consumer shareholders.”
By linking dozens of online brokerages to the platform and leveraging TiiCKER’s stock trading partner, Tradier, to provide free trading, individual investors are able to view their investments and perks all in one place. Based on user holdings, as well as engaging lifestyle questions and content, the TiiCKER platform serves up insights to help investors regularly discover additional brands, perks and shareholder-exclusive promotions.
For more information, visit TiiCKER.com.