A new app developed by a Grand Rapids company will offer an interactive map of the locations where Batman v Superman: Dawn of Justice filmed in Detroit, set to debut next Friday, the same day as the film.
“The city of Detroit in particular has benefitted greatly in recent times from welcoming film productions to our streets, yet there is still an untapped opportunity to connect film production and tourism in our state that this app provides: cost-effective promotion while engaging users to explore Michigan,” says Jenell Leonard, commissioner of Michigan Film & Digital Media Office. The office commissioned Grand Rapids-based Mutually Human to create the app.
Leonard says the mobile tour features an interactive map that designates 12 shooting locations from the Warner Brothers movie and gives background information about the scene shot at the site, as well as the property itself. Locations include Belle Isle, the Michigan Central Station, and the Masonic Temple, among others. She says the app also offers a library of Batman v Superman: Dawn of Justice characters and clips.
“This app also takes an innovative approach that helps us promote Michigan businesses and cultural destinations located nearby and along the paths to location sites in (the film),” Leonard says.
She says recent studies find one in five tourists are motivated to visit a location based on their favorite movies and television programs.
Batman v Superman: Dawn of Justice stars Ben Affleck as Bruce Wayne (Batman) and Henry Cavill as Clark Kent (Superman).
To download the app, click here.
