New App Helps Auto Show Visitors Navigate Exhibits


The North American International Auto Show today announced the launch of an app that helps auto show visitors navigate the massive show floor and connect with exhibitors.

“With over 70 percent of the show floor having undergone a significant transformation, the Wayfinding app helps bring the new exhibits and revamped layout to life,” says Paul Sabatini, chairman of the 2016 auto show.

The Wayfinding app, created in partnership with auto show sponsor IBM, will send push notifications to attendees’ phones, inviting them to enter their email for a chance to win auto show apparel. Sabatini says the app will also provide Twitter updates from exhibiting automakers, suppliers, and sponsors, along with company overviews.

“The NAIAS Wayfinding app was designed to enhance attendees’ ability to navigate their way through over 750 vehicles and countless interactive displays.” says Jeff Hood, automotive industry lead for IBM Interactive Experience.

To download the app, click here.

IN RELATED AUTO SHOW NEWS, the show drew more than 208,300 visitors to its opening weekend. Attendance for Saturday’s kick-off to public days was at more than 107,300, while Sunday saw about 101,000 visitors.

Sabatini says the auto show’s exhibits represent a $200 million investment. The 2016 North American International Auto Show runs through Jan. 24.