Onstead, Mich.-based Natural American Foods, a portfolio company and affiliate of Peak Rock Capital has announced its acquisition of Sweet Harvest Foods Co. today. The acquisition brings together two leading honey companies with a combined 200-year legacy of quality and customer service.
Headquartered outside of Minneapolis, Sweet Harvest has been a leading producer of honey, peanut butter, and syrup products, including the MEL-O and PB Crave brands since 1923. Their products are sold to national food manufacturers, retailers, and grocery chains.
“We are delighted to combine the Sweet Harvest and Natural American Foods businesses, further expanding the company’s capabilities and reach, says Robert Strauss, director of Natural American Foods and a managing director of Peak Rock Capital. “We look forward to partnering with Curt and Darcy Riess, and to building on the strong foundation and legacy that they have established over the past two decades at Sweet Harvest. We are fortunate that Curt will be joining the board of Natural American Foods, bringing with him over 20 years of experience in the honey industry.”
Natural American Foods emphasizes sustainability and the use of natural ingredients, committing to retaining the natural pollen in every batch of honey for third-party verification of origin and floral source. Executives at Natural American Foods see Sweet Harvest as an iconic brand and an important player in the natural sweetener industry, and envision their standards and practices to align.