A national conference on new marketing technologies and best-practice techniques for the digital space will be held later this month at the Max M. Fisher Music Center in downtown Detroit.
“Michigan is positioned to be a global leader for its aggregation of digital-media thought leaders and as the preeminent Midwest digital media hub,” says Jenell Leonard, commissioner of the Michigan Film & Digital Media Office, a major sponsor of the event. The agency recently changed its name from the Michigan Film Office.
The two-day conference, designed for marketing professionals, includes more than 40 sessions on digital strategies, content marketing, design, analytics, social media, and email marketing, among other topics.
Speakers include Geoffrey Colon, a communications designer at Microsoft; Timothy Mahoney, global marketing operations leader at General Motors; Beverly Jackson, vice president of social media marketing and content strategy at MGM Resorts International; and Joshua Weaver, a social media manager at Zappos, among others.
Leonard says in 2014, Michigan employed nearly 270,000 people in digital media industries. He says in the next five years, the state is expected to see employment growth of nearly 11 percent across digital media industries.
The conference, from Sept. 22-23, costs between $300 and $500 to attend.