National Cannabis Conference Coming to Detroit, Includes Keynote Speaker Calvin Johnson

The National Cannabis Industry Association, the nation’s oldest and largest trade association representing legal cannabis businesses, will hold its Midwest Cannabis Business Conference from September 22-23 at the TCF Center in downtown Detroit.
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the front of the TCF center from the grounds near the detroit river
The TCF Center will be home to the Midwest Cannabis Business Conference, hosted by the National Cannabis Industry Association, this September. // Courtesy of the TCF Center

The National Cannabis Industry Association, the nation’s oldest and largest trade association representing legal cannabis businesses, will hold its Midwest Cannabis Business Conference from September 22-23 at the TCF Center in downtown Detroit.

Former Detroit Lions and current cannabis activists and entrepreneurs Calvin Johnson Jr. and Rob Sims will be presenting as keynote speakers.

The expanding Michigan and Illinois cannabis markets are growing rapidly, with annual sales in each market expected to surpass $2 billion by 2024.

The Midwest Cannabis Business Conference will draw NCIA members, policymakers, entrepreneurs, and service providers who will hear presentations from more than 75 speakers. Keynote addresses and panel discussions will be geared to dispensary owners and cultivators.

Discussion tracks will include such topics as regulations and business services, seed to sale, and Midwest matters, which will cover the latest regional rules, regulations, trends, and predictions for the future of cannabis in the Midwest.

Johnson and Sims, who were teammates with the Detroit Lions, will participate in a fireside chat covering their personal stories and mission in cannabis on Wednesday, September 22 at 10:15 a.m. Both athletes suffered chronic pain resulting from injuries sustained during their playing careers and wanted a healthier, holistic alternative to the opioid painkillers often prescribed to athletes for treatment.

Johnson and Sims founded Primitiv Group in Detroit to advance cannabis as a form of elevated wellness, believing that the plants hold potential as a healing agent. The company also seeks to expand the cause of medical cannabis by researching its natural health benefits, and have established partnerships with the International Phytomedicines and Medical Cannabis Institute at Harvard University, and NESTRE, a neurological training platform specializing in neuroplasticity.

“With the impressive sales statistics we’re seeing come out of Midwest cannabis markets, it’s pertinent we bring the community together for educational sessions and networking opportunities to help ensure sustained and responsible growth,” says Aaron Smith, CEO of NCIA.

“We’re thrilled to host the Midwest Cannabis Business Conference with this mission in mind and look forward to an inspiring and thought-provoking keynote presentation from Calvin and Rob. As the cannabis landscape continues to evolve, NCIA is proud to support the industry with high-quality, insightful events.”

Early bird passes are available until September 3 and can be purchased on the event registration page here. For more information about the Midwest Cannabis Business Conference, visit the full list of speakers and a detailed agenda.

Founded in 2010, NCIA represents cannabis businesses and professionals from across the country. The organization seeks to protect the legal cannabis industry, defend state laws, and advance federal policy reforms.

For more information, visit The National Cannabis Industry Association.

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