Motown Records, Motown Museum, TechTown Detroit, gener8tor Partner to Help Launch Talent

Motown Records, the Motown Museum, TechTown Detroit, and gener8tor, a company that invests in creative industry startups, are partnering on two new programs to assist Detroit-based musicians and music technology startup companies.
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Motown Museum
Motown Records, the Motown Museum, TechTown Detroit, and gener8tor are offering programs to help Detroit musicians and music technology startup companies. // Photo courtesy of the Motown Museum

Motown Records, the Motown Museum, TechTown Detroit, and gener8tor, a company that invests in creative industry startups, are partnering on two new programs to assist Detroit-based musicians and music technology startup companies.

The Motown Musician Accelerator is designed to assist musicians, while the gBETA Musictech program will assist startup companies in the field of music technology.

“In a city with an extraordinary musical heritage, this program leverages a powerful collaboration of leaders in technology, entertainment, and culture,” says Robin Terry, chairwoman and CEO of the Motown Museum. “As the institution committed to preserving the Motown legacy — and continuing the tradition of entrepreneurship and opportunity that are cornerstones of the Motown story — we are honored to be a partner in this platform to provide the next generation of talented artists and entrepreneurs with the access, resources, and mentorship to help them thrive.”

The Motown Musician Accelerator will launch in this summer. A competitive selection and interview process overseen by industry leaders now is underway to narrow the applicants to four musicians or musical groups that will participate in the inaugural 12-week program.

Each of the four artists will receive individualized coaching, industry introductions, and a $20,000 grant. The grants can be utilized to address needs that will further the artists’ musical careers, such as studio sessions, travel to meet industry leaders and collaborators, photoshoots, and equipment. With sponsors covering the costs of the grants and operations, the program will be completely free for participating musicians, requiring no fees or royalties.

Quarterly workshop programming for the public will be a second component of the Musician Accelerator program. During sessions at TechTown Detroit, the Motown Museum, and the legendary Capitol Studios in Hollywood, Calif., industry professionals will candidly address such topics as distribution, booking and touring, and songwriting. The Motown Musician Accelerator will be operated by gener8tor, a turnkey platform for the creative economy that connects startups, entrepreneurs, artists, investors, universities, and corporations.

The Motown Musician Accelerator and the grants it provides to the participating artists are funded by donations from the Esther Gordy Edwards Family Foundation, Microsoft, and Hassan Bazzi, among others.

Concurrently, five Detroit-area startups will be selected to participate in the gBETA Musictech program, which will operate at TechTown Detroit under gener8tor’s “gBETA” model: a seven-week program requiring no fees or equity. There also will be a gBETA Musictech program at Capitol Records Tower with an additional five companies, sourced internationally. The selected companies will work closely with successful entrepreneurs, music industry experts, angel investors, venture capitalists, technologists, acclaimed producers, songwriters, and influencers to develop strategies to grow, gain customer traction and pitch investors.

Applications currently are being accepted for the gBETA Musictech program, which is open exclusively to startups focused on music technology. This includes technologies related to sourcing, recording, production, distribution, marketing, touring, licensing, and streaming as well as any technology or process innovations that could serve any component of the music industry.

Individuals and organizations who would like to get involved with either program – as mentors, service providers, or sponsors – are invited to contact partnerships@gener8tor.com. Potential applicants can learn more and apply to the accelerator programs at www.MotownMusicianAccelerator.com and www.gBETAmusictech.com.

A search is underway for a director to lead the Motown Musician Accelerator. Desired candidates have existing experience and a strong network in the music industry, and ideally have already helped manage or develop talent. Interested candidates can apply at gener8tor.com/careers.

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