The Detroit Auto Dealers Association in Troy, organizers of Motor Bella at M1 Concourse in Pontiac that this year replaces the North American International Auto Show, announced it has released the app for the event, featuring maps, schedules, ticketing, and parking information.
The app is available in both the App Store and on Google Play, and provides all pertinent information regarding the event, running Sept. 21 through 26, to users. It also released its full schedule of events following the highlights it announced last week.
It includes the press conference schedule, AutoMobili-D panel schedule, ride and drive events, and various other activities. The calendar is being updated continuously as more events are added. The complete schedule can be found here.
Motor Bella press and industry days will feature activations and launches from Ford, Stellantis, GM, and Toyota, with more the 35 brands expected to be showcased throughout the show.
Ford Motor Co. will hold its press conference on Sept. 21 as well from 9:25 a.m. to 9:55 a.m. on the track stage. It will be followed by Toyota’s press conference and track demonstration from 10:10 a.m. to 11:40 a.m. Ford will return to the track later in the day for its track experience from 1:05 p.m. to 2:05 p.m.
Part of Automobili-D, “Examining Mobility Trends of the Next Decade” will take place on Tuesday, Sept. 21 in the M1 Event Center and be moderated by Sam Abuelsamid from 4:05 p.m. to 4:55 p.m. It will feature Reuben Sarkar from the American Center for Mobility, Navigant Mike Dovorany from Escalent, and Phil Reich from Google.
Tickets for the six-day event are on sale now. The event will host industry days on Sept. 21 and 22, and public days from Sept. 23 through 26. Tickets are available to purchase here.