Rochester Hills-based Mobiliti, a vehicle subscription software provider, has expanded to Australia through an agreement to integrate its subscription technology into Carsales.com Ltd.’s vehicle listing platform.
“Mobiliti will integrate its subscription technology into the Carsales’ user experience to allow customers to seamlessly select between subscription or traditional purchase options,” says Chance Richie, founder and CEO of Mobiliti. “Customers who choose subscription will be able to easily transfer to a longer-term option as needs change.”
Carsales.com is an online automotive classifieds platform in Australia. It works with more than 4,000 automotive dealers in the country and has about 20 million unique monthly visitors to its sites.
“A vehicle subscription is for people who want a car but aren’t ready or don’t want to own one,” Richie says. “It’s similar to a lease, but without the things consumers dislike most about leasing, including long-term contracts and upfront costs, with the added benefits of included insurance, maintenance, and roadside assistance.”
Mobiliti offers its services to large-scale enterprise partners, including automotive technology companies, financial service providers, and OEMs. It offers subscription and purchase options through its retail dealer partners at Mobiliti.com.
Carsales.com offers automotive, motorcycle, and marine classifieds. With its subsidiaries, the company employs more than 600 people and has operations across the Asia Pacific region and interests in leading automotive classified businesses in Brazil, South Korea, Mexico, Chile, Argentina, and Columbia.