MKX to Strengthen Lincoln’s Position in Midsize Premium Utility Segment

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Lincoln today unveiled the next-generation MKX to further strengthen the automaker’s position in the global midsize premium utility segment.

“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” says Kumar Galhotra, president of Lincoln. “The all-new Lincoln MKX reflects that focus.”

Galhotra references data from Southfield-based HIS, which says the midsize premium utility segment represents 14 percent and 17 percent of the luxury automotive markets in the United States and China, respectively. Globally, the segment represents 11 percent of the global automotive luxury market and is expected to grow to 12 percent by 2018.

To appeal to a wider range of customers, the midsize SUV offers more technology, engine choices, and personalization options, Galhotra says.

The next-generation MKX, for instance, adds pre-collision assist, which may help avoid or lessen the severity some frontal crashes with another vehicle or pedestrian in certain situations and conditions. If the system detects another vehicle or pedestrian, the system will first provide a collision warning and then the system will automatically apply braking if the driver has not taken any corrective action.

Also new is the “auto hold” feature, which relieves the driver from having to press the brake pedal continuously to keep the vehicle stationary in traffic. Auto hold releases the brakes when the accelerator pedal is pressed.

The standard engine is a 3.7-liter V6, projected to deliver 300 horsepower and 280 pound-feet of torque. Drivers can also opt for the 2.7-liter twin-turbocharged Ti-VCT EcoBoost V6, projected to deliver more than 330 horsepower and more than 370 pound-feet of torque.

Consumers can also select among four themes through the automaker’s Black Label program, which offers customized vehicle interiors and membership perks. Two of the themes are new to the program and include Modern Heritage, one inspired by the fashion and culture of 1920s Paris and the other by thoroughbred horse racing.

The MKX will go on sale first in the United States this fall, followed by other markets including China, Canada, the Middle East, Mexico, and South Korea.

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