Mixed-use Project in Pontiac Would Add 1,200 Residences Along Crystal Lake

South Florida-based developer SK Investments Group plans to break ground next year on The Shores at Crystal Lake, a planned 34-acre mixed-use project to be situated on an undeveloped parcel of land on a peninsula extending out into Crystal Lake.
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A rendering of the planned 34-acre mixed-use project in Pontiac called The Shores at Crystal Lake. // Courtesy of SK Investments Group
A rendering of the planned 34-acre mixed-use project in Pontiac called The Shores at Crystal Lake. // Courtesy of SK Investments Group

South Florida-based developer SK Investments Group plans to break ground next year on The Shores at Crystal Lake, a planned 34-acre mixed-use project to be situated on an undeveloped parcel of land on a peninsula extending out into Crystal Lake.

When completed, The Shores will include more than 1,200 residential units of primarily multifamily residential complemented by a mix of retail, dining, recreational, and entertainment options. SK Investments Group Co-Founder and Co-CEO Tzvi Koslowe made the announcement.

“The Shores fills an urgent market need for high-end residential options and has a combination of accessibility, amenities, and mixed-use dynamism that gives the project the potential to become one of the most desirable new residential communities in the city,” says Joseph Brown, senior vice president of development at SK Investments. “It’s a game-changer, and the location is ideal for young working professionals.”

The site is near Telegraph Road and Woodward Avenue, Pontiac’s central business district, as well as Bloomfield Township and major employment centers in Auburn Hills and Troy. High-speed fiber will be available to all residents. In addition, the site is adjacent to a public park and near natural trails.

“The Shores is not a gated community,” says Pontiac Mayor Tim Greimel. “It’s a neighborhood that was thoughtfully and intentionally designed to be seamlessly woven into the civic fabric of the city of Pontiac. We’re eager to see this one-of-a-kind urban village come to life.”

SK Investments Group has assembled a team of local real estate development experts and advisors with deep ties to Pontiac, including architecture firm Kreiger-Klatt in Royal Oak, civil engineering and surveying firm Spalding DeDecker, and Strategic advisor Tim O’Brien, a Pontiac native and former principal of the Pontiac-based O’Brien Group, a development company headquartered in Pontiac for more than 25 years.

“The Shores masterplan takes full advantage of this one-of-a-kind location. Expansive waterfront views are just the beginning,” says Jason Krieger, a principal with Krieger Klatt Architects. “Walkability, public green space, and community amenities figure prominently in the project’s design, and the plan envisions a community animated by principles of sustainable living.”

The Shores is progressing toward anticipated site-plan final approval this fall, with tentative plans for an official groundbreaking in mid-to-late 2023.

For more information, visit https://theshorescrystallake.com/.