Midwest Common, a new multi-faceted design firm in Detroit, specializes in the creation of products, packaging, identities, environments, and experiences for such global and boutique brands as L’Oréal Paris, Leon Speakers, Truman’s cleaning company, and Detroit-based cannabis company Pleasantrees.
Midwest Common was co-founded by owners and operators Michael Haener and Colin Tury after spending years working together at Detroit-based Shinola as design director of audio and director of industrial design, respectively.
“We are excited and humbled by the great companies, projects, and people that we have had the privilege of working with since we opened our doors,” says Haener. “It is thrilling to be working in Detroit and representing the city we love.”
In his role as design director for the audio division of Shinola, Haener and his team designed, developed, and launched multiple products. Before moving to the audio team, Haener helped to launch the Shinola brand as art director, where he developed stories and solutions through print and digital design, marketing, photography, packaging design, and retail store experiences. Prior to Shinola, he designed for a wide range of clients including Toyota, General Motors, and Ghostly International.
Tury has designed and managed production of custom furniture and lighting for many New York-based clients and projects including One Hotel Central Park, Dropbox Cafeteria, and Saxon and Parole. After earning a master’s degree in furniture design, Tury moved to Detroit to work with Shinola as senior industrial designer, where he and his team designed all retail spaces, store fixtures, and several of the brand’s products.
He has also created furniture and lighting for private clients as well as hospitality projects including Red Dunn Kitchen, Trumbull and Porter, C. Ellet’s Steakhouse, and Shinola Hotel.
“We have a passion for storytelling and creating products and spaces that reflect the unique brands we represent,” says Tury. “We look forward to expanding our footprint in the retail and hospitality space locally, nationally, and globally.”