Detroit’s Batch Brewing Co. has created a nonprofit called The Feelgood Tap that aims to recruit craft breweries from across the state to designate a beer each month, in which a portion of each pint sold will be donated to a local charity.
Stephen Roginson, founder and head brewer at Batch Brewing, and executive director and founder of The Feelgood Tap, says the idea originated last year as a way to give back to Detroit’s Corktown neighborhood (where Batch Brewing is located).
“Each month, The Feelgood Tap features a special beer at Batch Brewing Co. and a portion of the purchase price is donated to a designated charity of our choice,” Roginson says. “We’ve donated to a number of small and large charities serving the Corktown Neighborhood and the greater Detroit area. The National Multiple Sclerosis Society Michigan Chapter was the very first Feelgood Tap partner.”
He says The Feelgood Tap has transitioned into a registered nonprofit with the goal of expanding and replicating its model to breweries and taprooms across Michigan. Craft beer establishments can designate a “Feelgood Tap” selection and donate $1 from each sale to The Feelgood Tap’s fund, which will then distribute the money raised to statewide nonprofit partners.
Additionally, Roginson says four times a year, each establishment will have the opportunity to choose its own local nonprofit to receive donations. Also quarterly, participating establishments will partner together to help a regional nonprofit.
In 2015, The Feelgood Tap raised nearly $27,000 and donated the money to The Motown Museum, Detroit Hispanic Development Corp., The RiverFront Conservancy, and The National Multiple Sclerosis Society, Michigan Chapter.
Falling Down Beer Co. in Warren has signed on to participate in the Feelgood Tap. Proceeds from The Feelgood Tap at Falling Down Beer Co. will also be donated to the National Multiple Sclerosis Society during the month of April.
Roginson says on Wednesday, Batch Brewing Co. (1400 Porter) will host a party in which $2 from every Feelgood Tap beer sold will be donated to the National Multiple Sclerosis Society, Michigan Chapter. The event is open to the public.
