Celesta Co. in Galesburg (east of Kalamazoo) and Nurish Brands Inc. in Royal Oak have partnered to launch a line of beverages designed for relaxation and sleep support.
The products will utilize Celesta’s FDA-approved ingredients and be sold to consumers through Nurish’s Feel portfolio of functional beverages.
Celesta is emerging as a leading supplier of science-based, patent-pending ingredient blends and technologies that improve sleep and relaxation, including its branded ingredients SlumberMor and RnRMo.
While many of the sleep and relaxation ingredients on the market are single-ingredient remedies, Celesta has developed proprietary ingredient blends that target multiple — yet specific — pathways to overall wellness: sleep induction, sleep duration, stress reduction, body recovery, and mood stabilization.
Targeting this combination of pathways, as opposed to matching competitors in the market, results in improved efficacy in supplements and functional foods and beverages, Celesta states.
“In a proof-of-concept clinical trial, we measured the effectiveness of our sleep support ingredients, both objectively through the use of state-of-the-art Bluetooth headbands that measure brain signals and subjectively through a participant questionnaire,” says Dave Lafond, CEO of Celesta.
“The ingredients showed significant improvements in sleep quality without being habit-forming or causing grogginess. We’ve set out to change how brands think about sleep and relaxation products, and our solutions will elevate the industry’s expectations for these ingredients.”
The partnership with Nurish, owners of Feel functional beverages with energy and calming benefits, comes at a time when more consumers are reporting stress, anxiety, and interrupted sleep. In fact, according to a recent survey from ResMed, stress negatively impacts sleep for half of Americans.
“The increased pressures in today’s society have consumers seeking solutions to improve relaxation and sleep,” Lafond says. “We’re excited to partner with Nurish and leverage the strengths of our combined companies to provide consumers with a relevant and effective solution to a growing concern.”
Nurish CEO Brian Turner says: “We’re confident that Celesta is the right partner for us and is uniquely positioned to help deliver on our committed joint mission of reducing stress and increasing quality sleep for consumers. Together we will better serve our customers in providing options that improve overall health and wellness.”
Additional details about the product launch will be announced in late 2022. Food, beverage, and supplement brands interested in learning more about Celesta’s ingredient portfolio can visit here.
