Clear Channel Outdoor has secured a 10-year contract to handle the advertising at Detroit Metropolitan Wayne County Airport. Terms of the contract were not disclosed.
The new deal continues the 20-year relationship between Clear Channel and the Wayne Country Airport Authority, which oversees Detroit Metro Airport, to handle the airport’s on-site advertising. The new contract includes Chandler Campbell & Daschle, Bayview Electric, and McConnell Communications as local subcontractors.
“We are excited to call the Wayne County Airport Authority our partner for another 10 years,” says Morten Gotterup, president of Clear Channel Outdoor’s Airports Division.
As part of the deal, Clear Channel says it plans to update its digital display technology around the airport, while incorporating new ways of reaching out to the more than 31 million passengers traveling through the facility. The updates are part of a new advertising network to expand the exposure of brands across three distinct digital networks.
The program will include new high-impact printed and digital displays, along with sponsorship and experiential activations, including an exclusive opportunity for premier exposure by the iconic water feature in the McNamara Terminal, Clear Channel officials note.
Detroit’s travelers are an important audience, according to the company, because more often than at other airports, they hold decision-making roles, the company says, adding the presence of the Detroit Three automakers raises the airport’s profile.
“As Detroit Metropolitan Wayne County Airport continues to draw in a highly valuable passenger base, the advanced media products and solutions we will integrate into the space will bring brands closer to their desired audiences than before and continue to revolutionize the airport experience for millions of travelers,” says Gotterup.
