Grand Rapids-based Meijer now is offering Shop and Scan technology at all of its stores across the Midwest, rolling out the option to 44 stores throughout southeastern Michigan Wednesday. The launch was part of a 15-month initiative.
The system works through a mobile app that allows customers to shop and bag as they go, helping them to skip lines. Customers can download the free Meijer Mobile App and use Shop and Scan to scan bar codes on items. Bags will be placed throughout the store, and a running total remains viewable on the app. Once customers complete their shopping, they scan their phones at a self-checkout lane and pay.
“As we’ve rolled the program out in six states, the response has been incredibly enthusiastic,” says Stephanie Brackenridge, director of customer experience for Meijer. “Customers have appreciated the ability to have a choice in shopping how they want, depending on how their day is going. Many are finding the opportunity to personalize their store visit with a cell phone is a great way to save time and help avoid lines.”
App features include the ability to integrate shopping lists and use mPerks coupons for scanned items.
Meijer also offers Meijer Home Delivery and a pickup option in all 246 stores.
Since the pilot launch in Grand Rapids last year, the app has been downloaded more than 1.5 million times. Shop and Scan has since expanded to stores in Michigan, Indiana, Ohio, Illinois, Wisconsin, and Kentucky. Once the app was downloaded, more than 80 percent of Meijer customers repeatedly used it.
Meijer is privately owned and family operated and was founded in 1934.