Two public relations agencies, Marx Group in Bloomfield Hills and Eisbrenner Public Relations in Royal Oak, announced Thursday that they would merge to form Marx Buscemi Eisbrenner Group. The deal will close in April.
The new firm, which will provide business-to-business and business-to-consumer marketing communications services to clients in the automotive, mobility, tech, trucking, and consumer goods industries, will be headquartered in Bloomfield Hills with a second location in San Rafael, Calif.
The company will be a member of IPREX, a worldwide partnership platform of independent communications firms with 110 affiliates around the world.
Frank Buscemi of Marx Group will serve as CEO and chief creative officer of the new entity. Tom Eisbrenner will be its president. Tom Marx will be chairman and chief strategy officer.
“When we began discussions last fall, we saw a very natural fit for our two companies and the immediate benefits it would provide to our clients,” says Buscemi. “We are bringing together the expert public relations skills of the Eisbrenner team and the wide-ranging advertising, branding development, research, and digital experience of Marx Group to create a true full-service marketing communications agency that can deliver top-tier strategy and execution with speed, cost, and efficiency in mind.”
Eisbrenner says, “The foundational principles of both companies will continue here: being an extension of our clients’ teams, providing great work and solid strategy and always continuing to learn. We will continue to strive to be people who others want to work with.”
The new agency will continue the affiliation that Marx Group has with Near Perfect Media in Bloomfield Hills, which provides public relations and marketing for professionals, corporations, and celebrities. The companies, which currently share office space, are expanding into two suites within the current Bloomfield Hills building.
“Marx Group was actively looking for opportunities to expand its capabilities and take the next step in its evolution,” says Marx. “By joining forces with the Eisbrenner PR team, we now have a combined agency with a tremendous skill set, a ton of experience and a very bright future, all based on being true partners dedicated to helping clients grow their business.”
Eisbrenner Public Relations was founded in 1985 by Ray Eisbrenner. Marx founded the Marx Group in 1984 in Los Angeles.