Heirloom Hospitality Group — the restauranteurs behind Townhouse Birmingham, Townhouse Detroit, Prime + Proper, and Cash Only Supper Club — is launching a new concept called Mad Nice in Detroit’s Cass Corridor.
A restaurant, slated to open by the end of this year, is designed to be a blend of modern Italian specialties and California vibes, with a focus on both direct-from-the farm and fermented ingredients.
Mad Nice will feature a 10,500-square-foot sit-down restaurant and retail space — Mad Nice Goods — that will offer signature merchandise, including limited-edition retail collaborations, as well as prepared and packaged foods to-go, and a coffee and cocktails bar featuring lattes, affogatos, espresso martinis, fresh pastries, and sweets.
It’s culinary program is spearheaded by executive chef partner and native Detroiter Myles McVay, HOUR Detroit’s chef of the year, who has helmed kitchens at several Detroit-area restaurants including opening chef of Otus Supply.
McVay says the restaurant concept was inspired by the cultures and cuisines of coastal California, southern Italy, and the ever-changing seasons of Michigan and customers can look forward to enjoying handmade pastas, naturally leavened breads, farm fresh vegetable share plates, woodfired and rotisserie large format proteins, fresh spun gelato, assorted pastry offerings, and more.
Additionally, McVays says Mad Nice will be highlighting naturally fermented and preserved seasonally appropriate ingredients, especially through its care of naturally leavened pizza dough and house made breads.
“All the offerings at Mad Nice are meant to honor Italian tradition from a time, love, and care aspect while mixing in modern ideas of preparation, sourcing, and sustainability with a bit of Detroit sauce,” McVay says.
The beverage program, curated by General Manager Justin Campbell, will be similarly inspired. Many cocktails offered will be “garden-to-glass,” sourcing local farms and farmer’s markets, changing with the seasons and creating light and bright blends.
Michigan beers and spirits will be prominently on display, supporting the local community, as well as a seasonal spritz menu, negroni variations, Amari, aperitifs, and digestives. The wine list, curated by Sommelier Chad Braun is a “love letter to Italy,” while also celebrating some of California’s finest vineyards.
Mad Nice is designed by the team behind Detroit-based Parini Design, who also collaborated on the recent renovation at Heirloom Hospitality’s Townhouse Detroit.
Mad Nice will be open for lunch Tuesday through Sunday, and dinner seven days a week. Reservations for the main dining room may be made through the Mad Nice Resy webpage when it goes live.
“We will never stop challenging ourselves to push the boundaries of ‘purposeful hospitality,’ developing concepts with a laser-like focus on food, beverages, service, atmosphere and community relations — all of which is embodied in our newest concept, Mad Nice,” says Jeremy Sasson, founder of Heirloom Hospitality Group.
“This latest concept of modern-Italian specialties has mad nice food and beverages, mad nice vibes, and a mad nice design. We look forward to sharing the experience with our guests, especially as we expand our passion for Detroit into the community in Midtown.”
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