Lucido Fine Jewelry, a jewelry store that sells luxury brands such as Tag Heuer, David Yurman, and Tacori, will open its third storefront in Michigan inside the Palladium building currently under renovation in downtown Birmingham in October.
“What the landlords are doing to the building is just incredible, and we’re really excited to have that corner,” says Vince Lucido, co-owner of Lucido Fine Jewelry. “Birmingham just seems like the best place to possibly be.”
The 2,800 square foot store on the corner of North Old Woodward Avenue and Hamilton Street will include a larger variety of brands than Lucido’s other stores in Sterling Heights and downtown Rochester.
The Birmingham store will offer such brands as Rolex, a manufacturer of luxury watches, and Hearts on Fire, a brand that offers engagement and wedding rings, along with diamond jewelry. Brothers Vince and Joseph Lucido first opened Lucido Fine Jewelry in Sterling Heights in 1987.
Plans to renovate the former home of the Palladium 12 theater into a mixed-use space with office space, stores, and luxury apartments was approved last year. Emagine Theatres will open a five-screen theater in the building in the summer. Peas & Carrots Hospitality will also open two new first-floor restaurants this summer at the complex, a Brooklyn-style Italian restaurant called Arthur Avenue, and Au Cochon, a French brasserie.